Category Archives: Encounters with AIRR

Encounters with AIRR: Flora, the Good Luck Lady

Flora, also known as the Good Luck Lady, has been both a friend  and teacher of mine for over fifteen years–so I was naturally thrilled and delighted when she joined us at AIRR. There are few people out there as innately magical as Flora; not only is she a gifted intuitive, but she’s also blessed with the ability to turn bad luck into great blessings. This really wise woman walks her path with integrity, is always adding to her already vast amount of knowledge, and brings a connection to Spirit to all that she does. Please give Flora a warm round of virtual applause and then sit back and get comfy so that you can watch the beautiful video she made!

On the web you can find Flora at:

her official AIRR page

The Good Luck Lady

Twitter

Pinterest

G+

In her own words:
A magickal practitioner all her life, Flora has been working as a professional conjure woman, teacher, and Priestess for more than 20 years. Her specialty is bringing luck and money into the lives of her clients. Flora lives on a small, one acre homestead in Northeastern Oklahoma where she tends her bees, grows her apothocary, and collects eggs from her chickens.  She is blessed to married to a really creative, kickass man and God granted her a wish of having a beautifully talented daughter.  To find out more about Flora check out her website: www.thegoodlucklady.com or email her at flora@thegoodlucklady.com

AIRR Featured Folks: Flora Elmore from Bri Saussy on Vimeo.

Encounters with AIRR: Conjureman Ali

Conjureman Ali is one of the better known members of AIRR because in addition to his work as a root doctor he also co-hosts the weekly Lucky Mojo Curio Company Radio Show on blogtalk radio. Sought out for his powerful approach to solving life’s difficult problems as well as his erudite knowledge of many aspects of magic and the occult, Conjureman Ali practices the traditional arts with style and integrity!
In his own words:
I am a conjure man who was raised in the Virginian tradition of conjure and hoodoo. I have a background in spiritual work from a very young age, being the heir of my family’s spiritual tradition  and learning even as a child how to read omens, interpret dreams, and call upon the powers of the spirits to guide life. I consider myself a traditional conjure man and root doctor working in a fashion that honors my teachers. I also work as a djinn conjurer and Tata Quimbanda, both immensely powerful sacred arts that are rare and little-known here in the United States. I am a firm believer in working these traditions side-by-side rather than mingling them, that each retain its beauty and power. I’ve been a professional spiritual worker for many years and offer spellcasting services and reading services.
imagesWhat is your philosophy on magic and root work? 
My philosophy on magic and rootwork is ultimately very practical. I believe that the world of spirit and matter are not meant to oppose one another and that any dichotomy is ultimately a fallacy.  Therefore the natural state of man and the natural state of spiritual enlightenment does not necessarily mean that one must live a material life of lacking. Magic therefore is a spiritual art that allows the the world of spirit and matter to be brought in harmony. Used as a proper tool it can be called upon to address the circumstances of life, or to use a metaphor; act as the means by which to guide a ship through dark waters, or to calm the storms that threaten the ship.

What are your favorite types of cases and why?
 
I am considered a gifted individual and so I am skilled in many different types of cases and so find myself enjoying a myriad of situations which call upon magic. However I find that I enjoy works of repairing relationships, reconciliation, love drawing, and protection the most. I am also a firm believer of justice and so will fight earnestly and fiercely on behalf of clients who are oppressed by enemies be the magical or not.
 
If you could give prospective clients one piece of advice, what would it be?
 
Patience is the key to success. Many people jump into this work too fast or let themselves become consumed by anxiety. In order to change the world around you to reflect your desires you have to have the willpower to do so and that does not come from impatience or anxiety. It comes from an attitude of such calm assurance that reality has no choice, but to bend to match your desires.

Encounters with AIRR: Dr. E

 


Dr. E and I have known each other for years now and one of the things I like best about his approach is how he fuses authentic folk magic with a hardcore sense of practicality. He is also one of the best spokespeople out there right now defending and describing the much-vilified practice of Santeria-I am personally really thankful for this work because he has taught me so much about this beautiful spiritual tradition and his outreach on this subject is SO needed right now! 

 

 


dr-e-photo

What is your philosophy on magic and root work? 

I believe rootwork is a powerful tool anyone can use to help better
their situation. When it comes to rootwork, I feel that it works best
when it is coupled with practical action for best results. For
example, if a person wants more money in their life, I would cast a
money draw spell for them and give them practical coaching on how to
reduce their spending, bring in extra income and manage their
finances. This magical/practical approach has worked wonders for
hundreds of clients and I find it best reflect my philosophy:
“Rootwork opens doors but we still need to walk through them.”

What are your favorite types of cases and why? 

The majority of my cases are love and reconciliation work, but my
favorite kind of cases are more aggressive curse work or unjinxing
work. I love unraveling and removing curses and stopping my client’s
enemy from casting further spells. Interestingly, there is a
correlation between reconciliation work and curse work. Both have to
do with inflamed passions and often it is a bitter ex-lover that is
cursing. Heating up the passions for reconciliation work, or cooling
them down to stop curse work is something that I really excel at.

If you could give prospective clients one piece of advice, what would it be? 

Whether you’re hiring a rootworker or doing rootwork yourself,
remember to relax. Relaxing and having faith in the work that is being
done is critical to your spell’s success. The more you worry, panic,
or fret about the spell work, the more you are working against your
spell. Cast your spell (or have your hired rootworker cast the spell)
then chill out. Let the magic do its work and all will be well. If you
begin to worry because you’re “not seeing results as you had hoped”
remember it is in God’s hands and He will determine when you’ll see
results. Relax and let the magic happen and have faith in God and in
your rootworker.

Bio:

Dr. E. is a two-headed conjure doctor, astrologer, and spiritual
medium. He offers rootwork services to clients including setting of
lights (candle work), tarot readings, diloggún readings (Santería
cowrie shell), and rootwork consultations. Dr. E. is the owner and
proprietor of his line of Dr. E. Products including hoodoo condition
oils, powders, baths, mojo bags and curios available on his website at
ConjureDoctor.com. Dr. E. is a proud member of the Association of
Independent Readers and Rootworkers (AIRR) and is also the founder of
the Santeria Church of the Orishas – SanteriaChurch.org.

Websites:
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Church 

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Encounters with AIRR: Deacon Millet

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Deacon Millet is another dear colleague from AIRR. I love Deacon Millet because he is kind and really, really smart. He has genuine compassion for his clients and like me, he really loves a happy ending. This is one of the many reasons why his altars are always loaded with candles from folks looking to find that perfect someone. In addition to his work as a reader and root worker, Deacon Millet also runs Four Altars Gospel Sanctuary-a small church in the California High Desert that is part of the Missionary Independent Spiritual Church denomination. Truth, beauty, and love-you get them all with Deacon Millet!

In his own words: 

Born in Texas, Deacon Millett was raised Catholic before converting to Protestantism in his late teens. In college, he was mentored in the tarot and mediumship, embracing the spiritual gifts he had experienced since childhood. He has served on the boards of both Methodist and Missionary Independent churches and has completed both the Lucky Mojo Internship Training and Catherine Yronwode’s Hoodoo Rootwork Correspondence Course. He is currently the pastor of Four Altars Gospel Sanctuary, a private chapel with a global internet presence.

 

On the web you can find Deacon Millet at:

his official AIRR page

Four Altars Gospel Sanctuary

Facebook

 

angel-deacon1.) What is your philosophy on magic and root work?

My philosophy on magic and root work is pretty simple — “better
to light one candle than to curse the darkness.”

We’ve thrown away so much in our rush to embrace modernity,
technology, science. That’s all wonderful, but there is a primal
part of us that goes far deeper, to a place where humans and the
earth were joined. We’ve become far more atomistic, and we long
for that connection to fire, air, earth, water — and to each
other. Facebook is a desperate attempt to reconnect, but in this
logical, surface way. Traditional rootwork harkens back to a time
when our connections were still deep, tied to the air we breathe,
the footsteps we take, the fire we see and feel.

2.) What are your favorite types of cases and why?

My favorite types of cases are love work. I don’t think anything
matters more in the world than having someone to share your life.
And it took me a very long time to find the right person, so I
know how agonizing that process can be. So if I can help bring two
people together, or soothe the pain of an unrequited love, I feel
like I’ve made the world a little bit better. I also know
firsthand the rage of jealousy and the passion for revenge which
overtake us when relationships sour. And I am willing to put that
energy into cursing and break apart work.

3.) If you could give prospective clients one piece of advice, what would it be?

I’ve given one piece of advice so many times that I’ve had to name
it. And here it is. “Deacon Millett’s First Law of Relationships:
Men do NOT want to talk about relationships.” That’s it. Love for
men is in the doing, in the being. If we’re holding your hand,
then that’s all we’ve got to say. And if you refuse to hear that
– if you demand we speak up louder, in endless words and
reassurances — then everything’s over before it began. THAT is
the relationship killer.

Encounters with AIRR-Karma Zain

My clients know that one of my AIRR colleagues that I often promote and refer to is Karma Zain. As soon as I learned about her, her excellent blog, and work I knew I had found someone who had grown up with root magic traditions just like I had. Karma possesses a wonderful blend of intelligence, scholarly wisdom, and down to earth Southern style know how. Her small batch spiritual products are some of the best on the market and her dedication to her clients goes above and beyond. I am honored to call her colleague and friend in the art!

In her own words: I’m a born and raised Southerner who grew up learning a dizzying list of patron saints, 75 ways to cook a plucked chicken, and a bunch of folk cures for getting rid of everything from warts to unpopular suitors. I specialize in success, protection, uncrossing, reversing, and spiritual cleansing work. I have been studying folk magic my whole life, from Southern-style herb lore in neighborhood candle-shops to comparative ritual and lore of the African diaspora in universities. It’s as much a part of the fabric of my life as red dirt roads and gumbo. I work with clients from all kinds of faiths and creeds. I was raised a sort of maverick, hippie-flavored Catholic; most of my clients are Protestant or consider themselves spiritual but not a certain denomination, and I work to provide services that fit with the client’s lifestyle, situation, beliefs, and practices.

Karma is running an awesome special right now at her Bonanza booth, where orders totaling $50 or more get 10% off – no need to enter any coupon codes. The system will do the math for you. But *do* read the fine print and policies about getting the lowest possible shipping rate first, because the system usually does *not* do the math on the shipping properly. Use the “make an offer” feature so that she can manually adjust the shipping total before confirming your order

On the web you can find Karma at:

her official AIRR page

Big Lucky Hoodoo Blog

Karma Zain Spiritual Supplies

Karma Zain at Bonanza

Twitter

Facebook

2009 headwashingsWhat is your philosophy on magic and root work?

I’m not sure I can say I have “a philosophy.” I have some beliefs, and I have some best practices, and I have some tendencies informed by my own experience, preferences, and background, but I’m not sure it would be right to call any of that philosophy.  And that may be related to the fact that I’m allergic to bumper-sticker thinking and to summing things up in witty or pithy aphorisms that could be reduced to a bumper sticker or motto. One-size-fits-all approaches rarely fit anyone, and I suspect that an ability to understand that, what that means for the practice of rootwork in your own life, and how to apply the moving parts in any given situation, is as much an ingredient in successful rootwork as is anything else. And if I have such a thing as “a” philosophy on rootwork (and I’m still not sure I do, especially not if spiritual work principles and the professional principles involved in deciding whether and how to take cases for clients are both being included here under one umbrella), then that would probably be it: tailor things to the situation, people, and available resources.

It’s the difference between being able to mimic a recipe and being able to pull off your own take on it when it’s 4 pm, you are having unexpected company, you don’t have time to go to the store, and you have to make do with what you have in the pantry even though a picky teenager and a vegan are both coming to dinner.  Can you take what you have and what you know and make good on the task at hand? Do you know when to cut down on the butter or salt, damn what the recipe says? That’s the difference between running a kitchen like a pro and being in home ec.

I’m not saying it’s a free-for-all, and I’m not saying you don’t start from somewhere. I’m not saying there’s anything wrong with using commercial formulas – heck, I make them, and I think they’re good, solid building blocks for your work (as are the formulas of many of my friends and colleagues – hey, I have more than one cheesecake recipe at home!). But some people get stuck on “which spell to use,” as if this tradition involved books of shadows and collections of spells. It absolutely does not; everything is tailored, or it should be.

I have watched a lot of clients reach a certain stage in their own study and sort of hit a plateau, where they are unsure “which spell to use” or “what to do if I can’t get John the Conqueror root.” They never seem to get past that, those little details, the “published” spells, the worries about “substitutions.” I’ve watched others who start out being clients and end up working for themselves; they’re the ones who grok the underlying principles eventually and know how to make dinner for eight with what’s in the pantry when the clock is ticking. I mean, when the clock is really ticking, you whip out the Pinesol, the emergency candles from the hurricane kit, and the olive oil. That’s all you really need, when it comes down to the wire. The rest is icing. The expensive oils and resins, the specialized tools and figural candles, all that is nice to have, but a talented and knowledgeable home-worker can do the job with a $5 budget and stuff he or she picks up from the dollar store. That, to me, is at the heart of traditional Southeastern US conjure – pragmatism. To heck with whether the moon is void of course, you know?

Same thing with choosing and tailoring approaches. I’ll get clients who ask for a breakup spell because there’s one too many folks in the relationship and they see this extra person as an obstacle to their happiness with their partner. But breakup is not always the best approach – we have to get at the bottom line, what is ultimately the most important thing. Is it breakup that’s the goal, or is it a stable, faithful relationship? I insist on a consultation before discussing anything like that, and sometimes the consultation will show that breakup is not the best route. Sometimes the best route is working on communication, or the sex life, in the home. Sometimes it’s doing a love-drawing spell on behalf of the interloper, so that person finds another interest and leaves your partner alone. That’s what I work to get at whether I’m working for myself or working for a client – the bottom line, the big picture.

So I suppose I could say that one of my guiding principles is “get at the root, not the symptoms” and another is “keep it simple.” I don’t think either of those are philosophies, precisely, but they’re important principles related to how I work, anyway.

What are your favorite types of cases and why do you prefer them?
On one level, I like doing Success work for clients. I like to see my clients succeed and see the benefits from their efforts. I like to help them get at where their strengths are, articulate their goals, work towards them with realistic steps and see progress. That’s fun work that I enjoy. But on another level, I find working with the less-fun cases quite rewarding. The single mom trying to get the deadbeat ex to pay child support, the incredibly long court cases that wear people down where the jerk with the money is using that money to wear down the person with the righteous cause, the person pummeled by self-doubt trying to get back into dating again, stuff like that. It’s often exhausting work, quite time consuming for everybody involved, and I try not to take on too many cases like that at one time, but that kind of work can be deeply rewarding.
If you could give prospective clients one piece of advice, what would it be?
Rootwork is not a panacea, and sometimes it’s not even worth it. If you are spending weeks and months doing a Pay Me Now working, where somebody owes you $200 and you’ve burnt $100 worth of candles, it might be time to change tactics. If that person has cheated on you three times, how many more candles are you going to burn before you decide to focus on drawing somebody into your life who can appreciate you and the love you have to give? Think of the bottom line. Sometimes it’s going to be easier and quicker to accomplish the job through mundane activity, direct communication, taking an unpleasant or uncomfortable step, or doing plain old interpersonal work.

Rootwork can help all of these goals along, of course, but it’s not a substitute, and there are times when you can find yourself getting hung up too much in the work itself, maybe because it gives you a sense of control or agency in a situation where you otherwise have none. Don’t get me wrong – having a sense of agency in a situation where not much is in your control can be very beneficial. But if you find yourself in a case of diminishing returns, don’t lose sight of the big picture. Sometimes priorities compete, and ideals have to be prioritized, and the best thing for it is a little break, some soul-searching, and some Clarity or Wisdom baths while you gather your resources and give it a good thinking-over. Don’t underestimate the wisdom in your heart, but don’t underestimate how the noise of the world can obscure it sometimes.

 

Encounters with AIRR: Madame Nadia

I have known Madame Nadia for years-she has a beautiful family and is a gifted reader and spiritual worker who focuses on African derived traditions but has studied sacred traditions from around the world and made many spiritual pilgrimages. Nadia is also well versed in Hindu traditions and is an initiate and devotee to the Goddess Kali. Within the root work community Nadia is especially known for her wonderful work with Lenormand cards. I always feel when I am talking to Nadia that I am refreshing myself at a font of cosmopolitan knowledge and wisdom, strong European roots that reach back into ancient stories and evocative images. Recently we “sat down” over email and I got Nadia’s take on her work, clients, and philosophy.

In her own words: Madame Nadia is a writer, filmmaker, a hereditary diviner, and a natural witch. She was born in Eastern Europe, raised in the Middle East, and currently resides with her family in the Midwest. Madame Nadia is an initiate of the Goddess Kali, a Palera cut to Madre de Agua, and an aleyo in a Lukumi tradition. She is an intuitive healer, and a Usui Reiki practitioner.  Training under Miss Catherine Yronwode, Madame Nadia graduated from the acclaimed Hoodoo Rootwork Correspondence Course. Today she is a member of the Independent Reader and Rootworkers Association (AIRR). In addition to her conjure and rootwork services, Madame Nadia produces a regular blog about cartomancy and divination, and is often featured on the Lucky Mojo Rootwork Hour radio show.

Madam Nadia is running some wonderful promotions right now that you should definitely check out! She is offering very high value 6 month and 12 month reading packages and if you pre-order any of these before the end of January you will also receive a 25 minute bone reading for free! Check out this post for all the details and get some fortune already!

 

On the Web you can find Madame Nadia at:

her official AIRR page

Cowrie Moon Website

Twitter

Facebook

Youtube

Cartomancy Blog

 

What is your philosophy on magic and root work?

In my spiritual work with clients, and in my own mystical experience, I am concerned with facilitating healthy changes.  Before committing to provide spiritual services to others, I spent a lot of time figuring out my drive for such an endeavor. I see it as a mission statement, but I guess you could call it a philosophy. My commitment to my work and my patrons is to Inspire, Enlighten, and Transform their lives through spiritual guidance and magical services that I offer. 

I have no interest in being my clients’ spiritual crutch. I thrive on witnessing them rise from the ashes of misfortune as new, capable, and authentic individuals. And my job, among many other things, is to be my clients’ spiritual muse. When we’re inspired, we begin to dream and believe in possibilities. When a person feels truly supported and starts believing their fortune can turn for the better they open up for enlightenment — in simple terms it’s the realization of how to get from point A to point B through the use of prayer, enchantment, and the laws of attraction. Finally, we learn how to take a deep breath, sit back, and have faith in ourselves and in the Divine, essentially letting magic happen. The bottom line is, when one witnesses Spirit at work in their own life, a true Transformation occurs.  And this is a beautiful thing!

What are your favorite types of cases and why?

My magical specialty is success and creative breakthrough work. I have formal training in Cinema and the Fine Arts, so naturally I posses an extensive understanding of the show business industry. 

My favorite type of hoodooing within the magico-creative field is what I call Glamour Conjure. I teach my clients that they deserve the good things in life, and I activate their “inner lodestone” to open their roads to abundance and fulfillment, as they gradually begin attracting the things they desire.  I am a lady-hearted worker; and seeing my ladies reach for the stars, while wearing red lipstick and sipping bubbly champagne gives me absolute pleasure. 

 

If you could give prospective clients one piece of advice, what would it be?

My advice for prospective clients is “Don’t wait too long!” I find that often people wait until the absolutely last minute to contact a spiritualist. Unfortunately, many clients don’t realize that root work takes time. It’s a complex process that requires following right timing, and using the appropriate ingredients that sometimes are hard to come by. And if a case is complicated the rootwork will take longer. So, if your instincts tell you that professional conjure help is needed, the chances are you’re right. Don’t wait till it’s too late! 

 

 

 

Encounters with AIRR: Miss catherine yronwode

I am so delighted to offer up a new series for my blog readers-Encounters with AIRR-wherein I will post interviews with the various members of the Association of Independent Readers and Rootworkers. My clients know that I work in various folk magic traditions and Southern Conjure-Hoodoo are one of the firm pillars of my own practice. AIRR is a consortium of workers in this tradition who offer both intuitive readings and magical advice. It is my privilege to take time out to speak with each of our wonderful workers at AIRR and get their unique perspectives on all things Hoodoo!

My first interviewee is, appropriately enough miss cat herself!

Catherine Yronwode started writing online about Hoodoo and Conjure back in 1994. She wrote the widely acclaimed Hoodoo Herb and Root Magic, founded Lucky Mojo Curio Company-a traditional candle shop and spiritual supply house in Sonoma County, California, Missionary Independent Spiritual Church-a church that welcomes ALL Deities to its altars, the Crystal Silence League-where prayer is free, and runs the very popular Hoodoo Rootwork Correspondence Course. Catherine has taught thousands of students and published hundreds of pages online providing free information on Hoodoo, Conjure and the workers, traditions, authors, and merchants associated with it-she is a living master in the tradition and folks can go and visit her, learn from her, and apprentice with her (as I have) still today! She is one of my dear mentors and friends and when I set down with her to ask some questions I learned much-as always. I hope that you will too!

On the Web-you can find cat at:

her official AIRR page

Facebook

Lucky Mojo

Catherine-yronwode

 

What is your philosophy on magic and root work?

Well, i am not a very “philosophical” person, actually. In fact, the idea of “philosophy” kinda causes me to zone out. I love learning things, and i love folklore and folk magic, pretty things, old things, plant lore, botanical medicine, natural aromas, good music, effective prayer, and friendly people — and i have found all of that and more in my study and practice of African American rootwork. That’s not a philosophy, however; it is down home Spiritualism leavened with aesthetic hedonism.

What are your favorite types of cases and why?

I like cases for new love, for spiritual protection, for growing a business, and for enhancing spiritual connectivity. I like teaching, and i do some of my best work as a conjure consultant, teaching clients to do their own spells, one-on-one.

 

If you could give prospective clients one piece of advice, what would it be?

“Be always sure you’re right — then go ahead.” —  Davy Crockett (1786 – 1836)

 

Many of my readers are familiar with AIRR but a few are not, can you tell us a bit about the organization-how and why it started?

The Association of Independent Readers and Rootworkers grew out of my work as a pastor at Missionary Independent Spiritual Church. In late 2007, the church’s Board of Bishops decided to create a directory listing of spiritual workers whose reputations were good and whose practices were traditional and authentic. In 2009, the AIRR web site, a collaborative project of many hands, went online, teaching good, old-fashioned hoodoo work to the public, educating the public about how to b a rootworker’s client, and offering the services of our selected group of diviners and conjure doctors. There are now several hundred informational pages at the AIRR site, and more than two dozen Associates of AIRR are listed in the directory.

Probably the best way to find out more about AIRR is to read our “About AIRR” web page, which is here: http://readersandrootworkers.org/wiki/About_the_Association_of_Independent_Readers_and_Rootworkers

 

Hoodoo/Rootwork are areas of folk magic tradition that are rapidly growing in popularity, as one of the first voices and most prolific writers (and my dear mentor!) on all things Hoodoo related what are your thoughts about the growing popularity of the tradition?

This is a difficult subject for me to address. Obviously when i first went online with information about hoodoo, in 1994 few people knew what i was talking about. When i placed my writings online in 1995,, the web was very young and few people had access to it. Now, almost two decades later, knowledge of hoodoo is everywhere — but so are attempts to appropriate it, water it down, transform it, co-opt it, and put masks upon it that make it look like Paganism or African Diasporic Religions or Latino Folk Catholicism ot New Age spirituality or Gothic magic.

I will simply say, as i have said all along, that hoodoo is a cultural treasure of the African American community and that all those who study and practice it must honor and respect the African American culture-beaers whose gift to the world it is.

 

You also run the highly successful traditional candle shop and occult store Lucky Mojo Curio Company-it sometimes seems that like brick and mortar bookstores, brick and mortar occult shops are a dying breed-do you think that having physical shops available to the magical community is essential and can you talk a little about the role of the traditional candle shop within the Hoodoo community?

I disagree with you that bricks and mortar conjure shops, occult shops, metaphysical shops, or magic shops are a dying breed. They are everywhere, and if the people who run them have good business sense and are willing to work long hours to aid clients and customers who are often in spiritual, physical, emotional, or personal need, they will both prosper financially and be of service to humanity.

I have seen all too many so-called spiritual shops go under due to the owners’ ignorance about the desires of their clientele,  lazy work habits, mental instability, personal drama, failure to engage the local community, or mistaking liberality for tolerance of drug and alcohol abuse, . Running a shop of any kind — whether it be an auto repair shop, an antique shop, a reproduction vintage hardware and lighting shop, an antiqurian book shop, or a hoodoo candle shop — is always going to be hard work, and will require a steady hand, an inventive mind, and enthusiasm for the business of business — for doing the books, stcking the shelves, and greeting the customers.

As for myself, i do maintain a traditional candle shop — but i do so in an untraditional location, in Sonoma County, California. People travel long miles to come to my shop, and it is my pleasure to make the destination worth the drive. We take a lot of time serving our walk-in trade, even though walk-ins account for only about 10% of our total sales volume.  Without the walk-ins, we would have no excuse to maintain the shop’s beauty, and we might then just as well be a warehouse. The walk-ins are the impetus to craft a beautiful architectural and garden experience — and that benefits everyone in the shop, because, after all, who wants to work in a warehouse when you can work in the most delightful little candle shop in North America?